3.2 Visual rhetoric in practice

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In the example below, we see an effort to appeal to both emotion (pathos) and logic (logos) in the famous “Morning in America” TV ad from the 1984 presidential election. The emotional elements are triggered through the use of the wedding scene and the flag raising scene. The logical element, expressed in the narrator’s voiceover, is presented in the form of economic statistics and reinforced by a question that asks why we would want to return to the conditions that preceded president Reagan’s first term in office.
Media Attributions
- 3.2. Pinnacle Bank